Samson Tsegaye
A record of my work, experiments, and interests.
I like building things that create value and improve how people interact online. Most of what I’ve learned comes from tinkering with tools and experimenting with how technology can drive social change.
TBA - Event ticketing platform for creators.
Engineering Lead & Full Stack Developer
I led the rebuild of TBA into a scalable event platform with analytics and community features. In a year, it powered $1.39M in ticket sales and brought in more than 4,000 new users.
We added tools for creators create events, price their tickets, and manage their events to boost community engagement.



Ebrima Jobe
Founder, TBA
ebrima@whatstba.com
Yosi took our outdated MVP and turned it into a reliable, production-ready platform. He handled complex migrations, coordinated multiple releases, and kept the team aligned throughout. Our new system helped us scale smoothly as ticket sales crossed $1M this year.
IDEO - Leading Global Design & Innovation Firm
Engineering lead & Developer for the Global, Japan and China Marketing team
Worked with another engineer to rebuild IDEO’s site in Next.js and integrate Dato CMS, migrating content across global, Japan, and China sites for over 3,000 internal users.


Will Fisher
Director, Systems Engineering at IDEO LP
will@ideo.com
Our website stack was in the process of a migration onto a newer hosting platform, using a new codebase, and backed by a new CMS system. Migrated us swiftly to a modern, well-managed tech stack. Handled three versions with varied stakeholders, languages, and updates
Alama - Design and build SaaS products.
Fullstack Developer
At Alama, I led engineering for design-focused SaaS products built for creators and brands, delivering end-to-end apps in music, learning, and e-commerce.



Projects under Alama:
Curated marketing email inspiration platform & Chrome extension
Built and managed the full platform and extension from backend architecture to the admin dashboard, helping marketers save, organize, and discover email designs.
Bluedot Sessions
Minimalist music licensing platform with a custom stem editor
Architected the frontend and built reusable UI components, enabling creators to browse, preview, and license music with a smooth, minimal experience.
Talk in Arabic
Video-based language-learning platform for Arabic dialects
Developed features for subtitle syncing, interactive course flows, and mobile-friendly lessons, making language learning more intuitive and immersive.
Yoni Dejene
Product Designer at Alama
yoni@alama.co
Yosi is passionate about crafting code and tackling client challenges through innovative, creative software solutions. I would confidently refer them to peers looking to build impactful products.
Tribe Social
Product Manager
Tribe is a social platform I built for like-minded people to form small, public groups around shared goals.




I designed and engineered everything end-to-end using Next.js, Postgres, and the AT Protocol with a custom PDS connected via Firehose. The platform lets tribe owners post, while members from other tribes can reply, like, and build trust in open yet focused communities.If you are an engineer reading this, join the Engineers on Break tribe or explore and create your own at tribesocial.me
Addis Ababa Institute of Technology
Bachelor in Software Engineering (2016 - 2020)
I’m open to collaborations, consulting, or projects that explore how technology can strengthen human connection.